Each campaign's daily budget will be raised or lowered according to CruiseControl's AI-driven algorithms. The algorithms analyze how closely campaigns are following the ideal spend pace needed to hit the Budget target, and then make iterative adjustments to keep campaigns on track.
But most importantly, CruiseControl works within spend thresholds you set for your campaigns.
When setting up CruiseControl, a user will select each campaign's default daily budget, minimum daily budget, and maximum daily budget. Shape uses these settings (or thresholds) to apply automated daily budget increases or decreases within tolerable ranges for each campaign.
- Default: Campaign daily budgets are raised or lowered from the default daily budget when a budget is off pace. If spend is on track, the daily budget will revert to the default.
- Min: The Min setting is the lowest possible amount that CruiseControl may set a daily budget.
- Max: The Max setting is the highest possible amount that CruiseControl may set a daily budget.
CruiseControl then makes granular daily budget adjustments for every campaign within these ranges. View a detailed example of how CruiseControl makes decisions.