Google Data Studio
Website: Google Data Studio Homepage
Founding Date: Released out of beta in 2018
Quick Backstory: After recognizing how heavily agencies relied on third-party software and BI tools for analysis at scale, Google began working on solutions. Google launched Data Studio out of beta in 2018. The goal was to improve on the reporting workflows offered in Google Analytics. Data Studio empowers marketers with easy URL sharing, refreshable reporting dashboards, and professional visualization tools. Agencies can now send professional reports without needing third-party tools.
How they describe their products: Unlock the power of your data with interactive dashboards and beautiful reports that inspire smarter business decisions. It's easy and free.
Why PPC agencies may like Google Data Studio: There are a lot of reasons for PPC agencies to give Data Studio strong consideration as their BI solution outside of the free price tag. Working in the Google ecosystem means you have access to out of the box integrations with Google Ads and Google Analytics. The PPC community around Google Data Studio continues to grow. There are even galleries of marketing report templates you can start from and add your data to.
Agency Case Studies: In this article, Directive Consulting recaps 10 of the best free Google Data Studio templates in use today at various agencies.
Getting Started: Google offers an Introduction to Data Studio course.
G2 Reviews: Google Data Studio on G2.
Capterra Reviews: See what others are saying about Google Data Studio on Capterra.
Connecting Data Studio to Google BigQuery: Here is our own help article about how to connect data studio to BigQuery.