AI-Driven Daily PPC Budget Optimization
CruiseControl uses artificial intelligence to automatically adjust campaign daily budgets and pace advertising costs towards your target PPC budget.
How CruiseControl Works
CruiseControl calculates and applies campaign daily budget adjustments to achieve evenly paced spend throughout a Budget cycle.
Automation With Thresholds
When setting up CruiseControl, you select a campaign's default daily budget, minimum daily budget, and maximum daily budget. Shape uses these settings to apply automated daily budget changes within tolerable ranges for each campaign.
Minimum Daily Budget
The Min setting is the lowest possible amount that CruiseControl may set a daily budget.
Default Daily Budget
Campaign daily budgets are raised or lowered from the Default. If spend is on track, the daily budget will revert to the default.
Maximum Daily Budget
The Max setting is the highest possible amount that CruiseControl may set a daily budget.