The Decision: DIY PPC Data Warehouse or Shape's Managed Solution
If you are setting out to create a custom PPC solution for your team, at some point you are going to have to decide how you store all the PPC data you collect.
Do you use an existing managed data warehouse solution or do you go at it alone and design a data warehouse from scratch?
As a technical partner for multiple PPC agencies over the last few years, we've worked alongside digital advertisers and product teams making this decision.
There are many challenges that come with creating custom PPC solutions. Most problems center around data management. Building technology on top of multiple, constantly changing ad network APIs takes expertise and ongoing engineering resources.
We are happy to say that everyone who has chosen to work with our managed PPC data warehouse has overcome these challenges to provide their employees and clients with truly unique software.
Unfortunately, we haven’t been nearly as successful convincing people to not start from scratch with a DIY solution first. When following up, we often hear about how frustrating the process has been to get to a version one. We’ve heard stories of PPC data engineering projects that lasted years but didn't result in any usable software for the agency’s team or clients.
We can see why people choose the DIY route. In theory, it sounds like a workable problem for an engineer. APIs are ubiquitous now and servers have never been cheaper. But in practice, engineers without deep experience in PPC struggle to get a handle on all the components necessary for building sustainable connections to ad network APIs.
We built this managed warehouse solution because we believe it’s a much better route for almost every PPC agency when compared to going the DIY route.