Functionality and Features
- Does this PPC software have all, some, or none of the features that I need?
- - If not, can I utilize/integrate multiple PPC software solutions to solve my needs?
- - If not, does it make sense to build my own software solution instead?
- If I’ve trialed the software:
- - Do the key features meet my team’s needs?
- - Do the key features exceed my team’s expectations?
- - Are there additional features my company will benefit from having access to?
- - Are the key features more time consuming or difficult to implement than completing the workflows manually?
For the Vendor:
- Can you walk me through using this feature that I would use to automate task A, B, or C?
- If you don’t provide all of my necessary features, do you have recommended partners you would suggest?
- If you don’t provide all of my necessary features, is it possible to integrate other software solutions with yours that do?
- Can I customize your software to my specific needs (examples: data filters/segments, column sets, etc.) without affecting settings for anyone else on my team?