When G5—a predictive marketing SaaS company focused on real estate marketing optimization—launched their original digital advertising product 10 years ago, they provided a single offering to a handful of clients: Google Ads search campaigns.
Since then, the digital advertising team has driven impressive growth in managed spend by delivering expert advertising strategies and management to hundreds of clients. The team currently manages $1.8 million in monthly ad spend on a mix of search, social, display, and video advertising campaigns.
To support such a complex digital advertising offering, it's essential that G5's digital advertising team's workflows are as efficient as possible. When G5 evaluated their cumbersome PPC budgeting process several years ago, they knew there had to be a faster way to monitor their clients' ad spends than manually populating budget tracking spreadsheets.