Competing in the PPC content marketing space is rough.
Industry giants such as Hanapin and Wordstream push out new digital advertising content on a daily basis—thanks in part to their large teams and even larger data sets. For smaller agencies or individual PPC practitioners, it’s difficult to keep up with the cadence of these larger companies both from an ideation and creation standpoint.
Along with keyword research, many articles tout utilizing Quora or Reddit communities for content marketing research. These resources help marketers uncover questions and topics being heavily discussed amongst their specific target audiences.
But I believe there is one major PPC community most of us are inadvertently ignoring for uncovering content ideas: The Google Advertiser Community.