Google Ads Help Community: Mine This Staggering Large Community for Content Marketing Ideas

google advertiser community

Intro

Competing in the PPC content marketing space is rough.

Industry giants such as Hanapin and Wordstream push out new digital advertising content on a daily basis—thanks in part to their large teams and even larger data sets. For smaller agencies or individual PPC practitioners, it’s difficult to keep up with the cadence of these larger companies both from an ideation and creation standpoint.

Along with keyword research, many articles tout utilizing Quora or Reddit communities for content marketing research. These resources help marketers uncover questions and topics being heavily discussed amongst their specific target audiences.

But I believe there is one major PPC community most of us are inadvertently ignoring for uncovering content ideas: The Google Ads Help Community.

What is the Google Ads Help Community?

Formerly known as the Google Advertiser Community, the Google Ads Help Community provides a forum for digital marketers to post questions regarding Google’s advertising products.

Participants receive answers from other community members including “Experts” who are recognized as such due to the number and quality of responses they post.

Anyone who signs up to be a Google Partner can visit the community.

There are unique 10 unique categories to explore including "results and conversion measurement", "audience targeting and remarketing," and "Google Partners".

How Do I Generate PPC Blog Post Ideas?

You could comb through thousands of questions/posts to find the perfect topic. Clicking through to a category will provide you with a long list of posts sorted by how recently each post was updated.

Instead, I recommend having a general topic in mind you want to write about such as “PPC budgets.” Using the “describe your issue” field at the top of the Help community homepage will return a list of questions/posts about your topic. Or, you can use the filter option that appears after you click into a specific category to search by unique kewywords.

Hovering over a post will tell you how many upvotes, replies, and recommended answers a topic has. While it’s not a search volume indicator by any means, it gives a good measure of a topic's popularity.

Once you have a few topics lined up, it’s time to get writing!