[Podcast] Breaking Down BuzzFeed's Report on Ad Fraud on Mobile Apps

Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and build up gross amounts of money have caused even users, who recognize it, to start questioning advertising altogether.

Nicole and Jon break down BuzzFeed's report on ad fraud in this episode of Shape the Conversation.

Show Notes

Every day users are seeing hundreds on ads while they surf the internet, search on Google, scroll through Facebook, even playing simple games. There is no saying how many of the ads that are seen are fake or real. A Buzzfeed article, written by Craig Silverman, sheds some light on one major act of ad fraud that took millions of dollars.

In this episode of 'Shape the conversation' Nicole and Jon cover topics like:

  • The ad fraud "scheme"
  • The amount of money that these ads have taken
  • Big companies impacted by fraudulent ads
  • Concerns with children on devices today
  • People starting to question advertising as a whole
  • Tips to avoid fraudulent ads
  • Tips to avoid being seen as a fraudulent ad
  • The poor quality of traffic on mobile ads

Our biggest take away from this episode is, know where your ads are going and how to control the placement of your ads so they don't get mistakenly caught up in ad fraud.

About the Hosts

Nicole Mears

Nicole is a former PPC analyst, department head, and product manager. She focuses on marketing and customer success.

Jon Davis

Spent years as a PPC consultant and agency analyst before focusing on making software.


This episode was produced by Max Bettendorf.

A big thanks also to 🎼 Music Flow Teaching for the intro and outro music, if you are in Central Oregon you should look them up for in-home creative music lessons.🎼)

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