[Podcast] The Evolving PPC Landscape for Agencies and Software with Kirk Williams
In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.
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Show Notes
We're back for a special episode!
Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon.
Kirk talks through how he thinks about providing value for his customers in a world where the ad networks are seeking to create direct relationships with advertisers.
Nicole and Jon talk about how although our industry is one where you can build a profitable SaaS company, there is much less venture capital appetite for PPC-focused technology then there was 5 years ago.
About the Hosts
Nicole is a former PPC analyst, department head, and product manager. She focuses on marketing and customer success.
Spent years as a PPC consultant and agency analyst before focusing on making software.
Contact Us
Reach out to us with any ideas, questions, or feedback on the podcast!
- jon@shape.io
- nicole@shape.io
- max@shape.io
Credits
This episode was produced by Max Bettendorf.
A big thanks also to 🎼 Music Flow Teaching for the intro and outro music, if you are in Central Oregon you should look them up for in-home creative music lessons.🎼)
More Episodes
Checkout other episodes of Shape the Conversation.
More Resources
- Learn more about our PPC management software and product updates.
- Why we believe The 'Best PPC Management Software' Doesn't Exist
- Read our definitive guide for agencies navigating Google ads budget related workflows
- PPC Management Software for Agencies [2022 Guide]
- More writing about PPC marketing