[Podcast] The Evolving PPC Landscape for Agencies and Software with Kirk Williams

In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.

Show Notes

We're back for a special episode!

Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon.

Kirk talks through how he thinks about providing value for his customers in a world where the ad networks are seeking to create direct relationships with advertisers.

Nicole and Jon talk about how although our industry is one where you can build a profitable SaaS company, there is much less venture capital appetite for PPC-focused technology then there was 5 years ago.

About the Hosts

Nicole Mears

Nicole is a former PPC analyst, department head, and product manager. She focuses on marketing and customer success.

Jon Davis

Spent years as a PPC consultant and agency analyst before focusing on making software.


This episode was produced by Max Bettendorf.

A big thanks also to 🎼 Music Flow Teaching for the intro and outro music, if you are in Central Oregon you should look them up for in-home creative music lessons.🎼)

Read more from our blog:

PPC Management
Scaling and growing your ppc operations
Product Updates
Recent product related updates and information from the Shape team
Blog Home
Chronological feed of all posts