[Podcast] PPC Management Software For Agencies

On this episode of 'Shape the Conversation', Nicole and Jon dig into the world of PPC Management Software from the perspective of both builders of their own platform as well as the purchasers looking into platforms for use in a PPC agency.

Show Notes

Nicole and Jon have been in the business of PPC Management Software for many years and know all of the in and outs, dos and don'ts associated with choosing the right platform for your PPC agency. Nicole and Jon cover topics like:

  • What is and isn't PPC Management Software
  • The difference between reporting software and management software
  • Management platforms for PPCers
  • How the landscape of has changed over time
  • The competitor all PPC software is battling against
  • Advice for picking the best platform for your team

Making the change to better manage your ads and budget could really help create a happier PPC team. There really aren't that many companies out there making management software for PPC agencies, but you will need to identify your needs and figure out which platform is best for you and your team.

Hanapin's "Best Platforms for Digital Marketing" Resource

About the Hosts

Nicole Mears

Nicole is a former PPC analyst, department head, and product manager. She focuses on marketing and customer success.

Jon Davis

Spent years as a PPC consultant and agency analyst before focusing on making software.


This episode was produced by Max Bettendorf.

A big thanks also to 🎼 Music Flow Teaching for the intro and outro music, if you are in Central Oregon you should look them up for in-home creative music lessons.🎼)

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