What is a PPC Budget Recommendation?
A PPC budget recommendation, otherwise known as a PPC budget forecast, is the estimated amount of ad spend a campaign (or set of campaigns) a digital advertiser recommends spending in order to meet or exceed KPI goals.
Digital advertisers are typically tasked with calculating a recommended budget that takes into account historical campaign performance, industry trends (such as fluctuating performance metrics and seasonality), and ad testing costs. They may utilize this combination of data to forecast the optimal spend for an account by week, month, quarter, or even year.
With long-term PPC budget forecasts, it's highly recommended that digital advertisers reevaluate these periodically throughout the year to ensure ad campaigns are performing optimally at the given budget.