How We Define PPC Monitoring
Analyzing the search results page for the query “ppc monitoring tool” surprised us.
As a company trying to rank for this search 😉, it was interesting to find so many “competitive intelligence” tools and articles.
It would seem PPCers are super interested in spying on their competition looking at the SERP:
^ SERP according to SEMRush in July 2019
Based on our team’s experience in PPC, we feel that people searching for monitoring solutions are really looking for what we describe as reporting and management tools. These are solutions designed to help automate tasks or detect anomalies in their data before something goes wrong.
Most marketers searching for PPC monitoring tools couldn't care less about exploring ways to view a bunch of ads from their competitors or a wild guess at someone else's ad budget.
Hopefully, that describes you.
If it does, read on for PPC monitoring, reporting and management tools that have nothing to do with spying on your competition.