Free PPC Performance Trending Report Template for Data Studio

When you’re managing PPC campaigns for several clients and their performance metrics are on target, it can be tough to avoid a check-in and check out mentality.

If you're looking at a client’s performance cumulatively, it can be hard to diagnose when your highest-converting campaign tanks or a “test” campaign suddenly spikes in traffic. This becomes exponentially harder when you’re running campaigns for that client across multiple ad platforms all with their own performance variances.

The PPC Performance Trending report was created to help digital advertisers pinpoint performance anomalies across common PPC metrics as simply as possible. The report shows how a metric is trending over time and highlights which campaigns have seen spikes or declines over a selected time period.


Preview the PPC Performance Trending Template:

Data Sources Supported: Google Ads, Facebook Ads, Microsoft Ads, Twitter Ads, LinkedIn Ads


What the PPC Performance Trending Template Includes:

The PPC Performance Trending template provides a simple view of performance trending (and variances) for five common metrics. Those metrics include impressions, clicks, cost, CPC, and conversions. Since the metrics that fuel this report are updated daily, it is ideal for identifying metric variances in near-real-time so that you can address issues quickly.

  • Page 1 - Impression Trending
  • Compare impressions for a set date range versus the previous period. Detect spikes or declines for specific campaigns across multiple ad networks.

  • Page 2 - Click Trending
  • Compare clicks for a specific date range versus the previous period. Detect spikes or declines for specific campaigns across multiple ad networks.

  • Page 3 - Cost Trending
  • Compare ad costs for a specific date range versus the previous period. Detect spikes or declines for specific campaigns across multiple ad networks.

  • Page 4 - CPC Trending
  • Compare cost-per-clicks for a specific date range versus the previous period. Detect spikes or declines for specific campaigns across multiple ad networks.

  • Page 5 - Conversion Trending
  • Compare conversions for a specific date range versus the previous period. Detect spikes or declines for specific campaigns across multiple ad networks.

The PPC Performance trending report can be utilized internally by your team or easily shared with clients. To do so simply duplicate the report and set a report-level filter for each of your individual clients.


How To Launch Your Own:

Directions to launch your own PPC Performance Trending Report

Shape offers five always-free, campaign-level data views. Generate cross-channel PPC trending reports for your business or your clients at no cost.


Learn more about how Shape's Advertising Data Infrastructure works to deliver reporting, automation, and more:


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