Shape Reports:
Launch Prebuilt PPC Reporting and Live Dashboards in a Few Clicks

ppc reporting software

Video Intro to Shape Reports

How to Launch Shape Reports

On the Company, Client, or Budget views in Shape there is a bar graph icon in the upper right-hand toolbar.

Click that icon and you'll be presented with prebuilt PPC reports.

Next, select a report.

Open the report and you’ll be viewing live PPC data in moments!

How to Share Shape Reports

After clicking the bar graph icon and selecting a report to view, you’ll be asked if you want to share the report with anyone.

Enter the email of the person you want to share the report with and hit enter/return. Shape will alert you that an email notification with a link to the report will be sent to the entered email(s).

Click send and that’s it!

Non-Shape users will receive an email that looks like this the first time a new report is shared with them.

Clicking "View Report" will take them directly to their new report.

Day-to-Day Access to Shape Reports

The easiest way for anyone to view the Shape Reports that have already been generated and shared with them is to go to reports.shape.io.

This is a dashboard showing all reports available to that person:

Don’t see the reports you are looking for?

Make sure you are logged in to the correct Google account. Then, follow these directions to create the report and make it available to share. Once a report is generated from within Shape, it will appear at reports.shape.io.

Company-Level Reports: Reports for You and Your Team

Shape Company Reports provide a high-level overview of performance for all the data in your Shape account. These reports are useful for sharing PPC performance internally across your organization with Shape users and non-Shape users alike.

We have three reports available on the Company-Level:

Live Company Dashboard
The Live Company Dashboard was designed to be a high-level PPC agency dashboard. The report displays current PPC performance metrics for all Clients and Budgets in Shape for a company. The report utilizes the current budget cycle. Multiple graphs and tables are included to highlight trends.

Company Performance Report
This agency-level PPC report also displays PPC performance metrics for all Clients in Shape. Viewers may select a current or past date range to better understand historical performance and/or identify performance anomalies.

Historical Budget Report
This report is designed for Shape customers to track historical ppc spend, including over and underspend amounts, across Budget cycles. Report users can view how closely budget targets were hit or missed for up to one year.

Who You Should (and should not) Share Company-Level Shape Reports With
These reports display data for all of the clients your company is tracking in Shape. Therefore, it is highly recommended that you only share this report with team members within your organization. We do not recommend sharing this with clients as it could result in them gaining access to your full client list.

How to Launch Your Own Company-Level Reports
Please see the section "Launching Company-Level Reports" for directions on how to create company-level reports.

Client-Level Reports: Reports for You and Your Clients

Shape Client Reports provide an overview of performance metrics for a specific client and their budgets. These reports are useful for sharing PPC performance data with people outside of your organization.

We have two reports available on the Client-Level:

Live Client Dashboard
This PPC client dashboard shows current PPC performance metrics for a specific Client in Shape including Budget and campaign metrics. The report utilizes the current budget cycle and is useful for quickly spotting trends and anomalies that are affecting your client.

Client Performance Report
The PPC Client Performance Report highlights performance metrics for a specific Client in Shape. Viewers can select a current or past date range in order to better understand historical performance or identify performance anomalies at the Client level.

Who You Should (and should not) Share Client-Level Shape Reports With
These reports display data for a specific Client in Shape. We encourage you to generate and share Client-level reports with each of your clients individually. This allows your clients to monitor their top-level PPC performance on an ongoing basis without needing to request reports every month or budget cycle.

How to Launch Your Own Client-Level Reports
Please see the section "Launching Client-Level Reports" for directions on how to create Client-level reports.

Budget-Level Reports: Reports for You and Your Clients

These reports are useful for highlighting how campaigns are progressing toward their Budget targets in real time without requiring you to grant your client access to the Shape platform.

There are two reports available on the Budget-Level:

Live Budget Dashboard
This report provides current PPC performance metrics and spend for a specific Budget in a Client in Shape. The report shows spend for the current budget cycle and provides clients with a better understanding of how their ppc ad spend is tracking against their budget target. Data is refreshed daily meaning clients can monitor how Budgets are trending in near-real time.

Budget Performance Report
This report displays PPC performance metrics for a specific Budget in a specific Client in Shape. The PPC Budget Performance Report allows viewers to select the date range they want to view. This allows users to view dates/budget cycles in the past to better understand historical trending or identify performance anomalies for a given Budget.

Video walk through Budget-Level Reports

Who You Should (and should not) Share Budget-Level Shape Reports With
These reports display data for a specific Budget in a specific Client in Shape. We encourage you to generate and share Budget-level reports with your clients especially if they have concerns or questions about specific Budgets. Your clients can monitor their Budget performance on an ongoing basis without needing to request reports every month or budget cycle.

How to Launch Your Own Budget-Level Reports
Please see the section "Launching Budget-Level Reports" for directions on how to create budget-level reports.

How Shape's In-Platform Reports Different than ADI Reports

In-platform reports are free, prebuilt reports accessible via the Shape dashboard and at reports.shape.io. You do not need to launch a Shape ADI to generate in-platform reports.

However, in-platform reports do have some limitations when compared to reports generated using our ADI.

Most importantly, the in-platform reports are not editable. They are designed to convey certain metrics and insights at each level (Company, Client, or Budget) and cannot be updated to provide different information than what is currently available.

Have an idea for a new prebuilt report template? Don’t hesitate to reach out to us at support@shape.io with your ideas and we’ll see what we can do!

If you want to have complete control over what data appears in your PPC reports and dashboards, checkout the Shape ADI.

Get Started with Shape Reports

See how you can streamline your processes with our PPC reporting software solutions.

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