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Product Updates - June 2021 - AutoPilot on One-Time Budgets & ADI Improvements
More details on these recent product releases can be found in our Knowledge Base.
What's new in June 2021:
AutoPilot on One-Time Budgets Update
Moving forward, if a One-Time Budget is on AutoPilot, Shape will automatically pause all campaigns on the Budget end date (regardless of whether the campaigns reach their target Budget Amount).
Previously, AutoPilot would only pause campaigns in a one-time budget if they spent their entire target budget amount during the Budget time frame. If the campaigns did not reach their target budget amount, they would remain active.
Shape users are not able to opt out of this update. Visit our One-Time Budgets help article to learn more.
ADI Update: Attribution Convesion Breakdowns Added to View
ADI users now have additional conversion-level data available on the "campaigns_targeting_location" view.
The Shape ADI provides attribution conversion data such as Conversion Breakdown Name (ex: shopping cart add, purchase), Conversion Breakdown Value (the count of how many of these actions occurred), and Conversion Breakdown Revenue (the monetary amount associated with each action) for some campaign-level views.
Previously, this level of conversion attribution data was not available for the "campaigns_targeting_location". However, it is now available in the ADI as of June 2021.