Product Updates - October 2020 - Ad Set Conversion Breakdowns Now in Shape ADI

More details on these recent product releases can be found in our Knowledge Base.

Have questions about our ADI? Don't hesitate to reach out and talk through your ideas.

What's new in Shape in October 2020:

Ad Set Conversion Breakdowns in Shape ADI

Shape has enhanced the functionality of our Shape ADI to include more granular detail on Ad Set-level conversions.

Previously, the Shape ADI reported on the total number of conversions accumulated at the Ad Set level (regardless of what type of conversion occurred).

Now, ADI users can now segment conversions to see further detail/metrics for each conversion event type (ex: Complete a Registration, Add Item to Cart, or Purchase). Users can now generate Ad Set-level conversion reports that sum total conversions by event type.

For now, Ad Set Conversions can be added to your ADI/API by request. Contact support@shape.io for assistance.

More details on recent product releases can be found in our Knowledge Base.


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