Case Studies & White Papers

Helping digital advertisers scale business efficiently and profitably with our suite of budget management, spend automation, performance reporting, and ADI tools.

Acuto and Shape Advertising Data Infrastructure case study

Acuto & Pain-Free Dental Marketing

Acuto Transforms Keyword Analysis with N-Gram Tool Built with Shape ADI

Thanks to Acuto's application of Shape ADI, Pain-Free Dental Marketing can now analyze thousands of search term n-grams across hundreds of clients' ad accounts faster and more effectively. The agency reviews massive amounts of historic ad data using a custom n-gram tool updated daily by a dedicated advertising data warehouse.

  • Author: Niklas Bargstedt
  • Published: 7 April 2021
  • Case: Acuto (ADI)
B2Linked digital advertising LinkedIn Shape Integrated Software case study


B2Linked Reduces Time Spent Budgeting by 70%

Shape’s automated pacing and alerting help the B2Linked team focus more time on high-value account optimizations

  • Author: Nicole Mears
  • Published: 5 March 2018
  • Case: B2Linked (Platform)
  •   Download PDF
Directive digital advertising Shape Integrated Software case study


"We easily have 25% more time to focus on optimizing accounts because of Shape"

  • Author: Tyler Juhola
  • Published: 20 February 2016
  • Case: Directive (Platform)
  •   Download PDF
Shape Advertising Data Infrastructure white paper

Advertising Data Infrastructure (ADI)

"Shape ADI makes building in-house ad technology simple by unifying all your advertising data in one place."

  • Author: Nicole Mears
  • Published: 10 May 2019
  • White Paper: Shape ADI
  •   Download PDF


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