Case Studies & White Papers

Helping digital advertisers scale business efficiently and profitably with our suite of budget management, spend automation, performance reporting, and ADI tools.

Next&Co and Shape PPC budget management software case study


Next&Co Grows Client Billings 10% with Better Budget Tracking

Award-winning agency, Next&Co, reduces pacing-related errors by 80% and grows billings 10% by spending planned budgets more effectively.

  • Author:Nicole Mears & Jon Davis
  • Published: 12 December 2022
  • Case Study: Next&Co (Platform)
  •   Download PDF
Acuto and Shape Advertising Data Infrastructure case study

Acuto & Pain-Free Dental Marketing

Acuto Transforms Keyword Analysis with N-Gram Tool Built with Shape ADI

Thanks to Acuto's application of Shape ADI, Pain-Free Dental Marketing can now analyze thousands of search term n-grams across hundreds of clients' ad accounts faster and more effectively. The agency reviews massive amounts of historic ad data using a custom n-gram tool updated daily by a dedicated advertising data warehouse.

  • Author: Niklas Bargstedt
  • Published: 7 April 2021
  • Case Study: Acuto (ADI)
B2Linked digital advertising LinkedIn Shape Integrated Software case study


B2Linked Reduces Time Spent Budgeting by 70%

Shape’s automated pacing and alerting help the B2Linked team focus more time on high-value account optimizations

  • Author: Nicole Mears
  • Published: 5 March 2018
  • Case Study: B2Linked (Platform)
  •   Download PDF
Directive digital advertising Shape Integrated Software case study


"We easily have 25% more time to focus on optimizing accounts because of Shape"

  • Author: Tyler Juhola
  • Published: 20 February 2016
  • Case Study: Directive (Platform)
  •   Download PDF
Shape Advertising Data Infrastructure white paper

Advertising Data Infrastructure (ADI)

"Shape ADI makes building in-house ad technology simple by unifying all your advertising data in one place."

  • Author: Nicole Mears
  • Published: 10 May 2019
  • White Paper: Shape ADI
  •   Download PDF

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