Case Studies & White Papers
Helping digital advertisers scale business efficiently and profitably with our suite of budget management, spend automation, performance reporting, and ADI tools.

Next&Co
Next&Co Grows Client Billings 10% with Better Budget Tracking
Award-winning agency, Next&Co, reduces pacing-related errors by 80% and grows billings 10% by spending planned budgets more effectively.
- Author:Nicole Mears & Jon Davis
- Published: 12 December 2022
- Case Study: Next&Co (Platform)
- Download PDF

Acuto & Pain-Free Dental Marketing
Acuto Transforms Keyword Analysis with N-Gram Tool Built with Shape ADI
Thanks to Acuto's application of Shape ADI, Pain-Free Dental Marketing can now analyze thousands of search term n-grams across hundreds of clients' ad accounts faster and more effectively. The agency reviews massive amounts of historic ad data using a custom n-gram tool updated daily by a dedicated advertising data warehouse.
- Author: Niklas Bargstedt
- Published: 7 April 2021
- Case Study: Acuto (ADI)
- VIEW CASE STUDY

B2Linked
B2Linked Reduces Time Spent Budgeting by 70%
Shape’s automated pacing and alerting help the B2Linked team focus more time on high-value account optimizations
- Author: Nicole Mears
- Published: 5 March 2018
- Case Study: B2Linked (Platform)
- Download PDF

Directive
"We easily have 25% more time to focus on optimizing accounts because of Shape"
- Author: Tyler Juhola
- Published: 20 February 2016
- Case Study: Directive (Platform)
- Download PDF

Advertising Data Infrastructure (ADI)
"Shape ADI makes building in-house ad technology simple by unifying all your advertising data in one place."
- Author: Nicole Mears
- Published: 10 May 2019
- White Paper: Shape ADI
- Download PDF
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