The Evolving PPC Landscape for Agencies and Software with Kirk Williams
October 16, 2019
In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.
PPC Management Software For Agencies
January 13, 2019
On this episode of 'Shape the Conversation', Nicole and Jon dig into the world of PPC Management Software from the perspective of both builders of their own platform as well as the purchasers looking into platforms for use in a PPC agency.
Accountability and Freedom with Michael Mack
December 13, 2018
Michael Mack is back on this episode of Shape the Conversation. Discussing accountability and freedom in and out of the professional space.
Breaking Down BuzzFeed's Report on Ad Fraud on Mobile Apps
November 8, 2018
Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and build up gross amounts of money have caused even users, who recognize it, to start questioning advertising altogether.
Creating a PPC Strategy for a Brand New Product/Service
November 1, 2018
Making something new is no easy task, but it is only step one to truly getting off the ground. You have to make sure people know about it. Digital advertising is a powerful way to get eyeballs on your new product/service fast.
The Importance of Defining Your Target Market for Anything
October 25, 2018
How can you figure out if there is actually a market for your idea? In this episode, Nicole and Jon discuss ways to find, describe and communicate to the people that make up your target market.
Don't Assume a Quiet Customer is a Happy Customer
October 18, 2018
Whether you offer SaaS, services, or something else, a long stretch of silence from a customer is often an indicator that your relationship is not as strong as it could be.
Exploring Six Emerging Digital Advertising Platforms
October 11, 2018
In this episode, Nicole and Jon explore the pros and cons of six alternative digital advertising options to consider experimenting with.
Attracting Eyeballs in the Modern Attention Economy
October 4, 2018
In this episode, Nicole and Jon talk through how the changes in people's attention habits have influenced marketing decisions at Shape and how that led to filming a plane doing a fly by in the Oregon desert for a recent video.
The Ideas of Andy Raskin
September 20, 2018
Andy Raskin helps CEOs align their teams around a strategic story — to power sales, marketing, fundraising, product and recruiting. Nicole and Jon have been mildly obsessed with Raskin's ideas and in this episode breakdown his 5 elements for developing a powerful strategic story of your own.
A Review of Rand Fishkin's Book 'Lost and Founder'
September 13, 2018
In this episode, Nicole and Jon discuss what resonated the most with them after reading the book. They discuss their thoughts on Rand's startup cheat code and how that did/didn't align with their experiences in the startup world.
The General Stigma Around Advertising
September 6, 2018
Nicole and Jon both have made their careers as advertising professionals and have heard all the sarcastic jokes about it. So why does it feel like people distrust advertisers and marketers more than ever now?
Day-to-Day Ways to Manage Up
August 30, 2018
In this episode, Nicole and Jon talk through day-to-day steps you can take to 'manage up' the ranks of the corporate ladder and increase your chances of getting approval for a new idea when it counts.
Inside the Mind of a VC with Julie Harrelson, Fund Manager, Cascade Angels
August 23, 2018
In this conversation, we dive deep into why Julie and her investors are looking for much more in a pitch deck then just graphs that go up and to the right.
The Facebook Roller Coaster
August 16, 2018
Nicole and Jon dig into what moves the needle for Facebook's business: advertising. As Facebook continues to mature their advertising business and company as a whole, what ripple effect will this have on people and businesses spending time on the platform.
An Inside Look at Deschutes Brewery with CEO Michael LaLonde (Part II)
August 9, 2018
In part two of the conversation, Jon interviews Michael about how Deschutes views growth and marketing in the modern world of craft beer.
An Inside Look at Deschutes Brewery with CEO Michael LaLonde (Part I)
August 2, 2018
Michael LaLonde leads one of the largest micro breweries in the nation as CEO of Deschutes Brewery in Bend, Oregon.
Dissecting the Business Model of Google (Alphabet)
July 26, 2018
Nicole and Jon talk about how Alphabet spends money to feed one of the most powerful business models ever created: search advertising.
The Power of Vulnerability with Michael Mack
July 19, 2018
On this episode, Jon and Michael go through three defining events in Michael's career and how they demonstrate his core beliefs.
When to Venture Outside of a Niche
July 12, 2018
On this episode, Nicole and Jon talk about the power of having a successful niche but also lay out some scenarios where you may want to diversify your product, service or marketing.
Making Big Career Changes
July 5, 2018
In this episode of STC, Jon and Nicole talk about the times they decided to take a leap and the times when they decided the timing wasn't quite right.
Chatbots: A New Frontier
June 28, 2018
Jon and Nicole talk about the progression, usefulness, and future of chatbots in the digital world on this episode of Shape the Conversation.
Voice Search: Separating the Signal from the Noise for Marketers
June 21, 2018
On this episode of STC, Nicole and Jon put the spotlight on voice search.
Dissecting Mary Meeker’s 2018 Internet Trends Report
June 14, 2018
On this episode of Shape the Conversation, they analyze the trends displayed on those slides and ask what the data means for the future of technology and humanity.
Balancing Emotions in the Workplace
June 7, 2018
Jon and Nicole dive deep into managing emotions and the importance of doing so during times of stress on this episode.
Your Business Does Not Need To Do 'All of the Things' to Grow
May 31, 2018
You may want to do 'all the things' for your business, but there are important decisions about what to do and not to do that need to be made throughout the business development process.
Good Problems vs Bad Problems
May 23, 2018
There are problems in every business venture. But how do you know which are 'good problems' and which are 'bad problems'? Jon and Nicole discuss their experiences with each and how to accurately address them on this episode of Shape the Conversation.
The World Doesn't Come to You
May 17, 2018
Starting a new endeavor is a challenge. Getting people to care is even harder. Jon and Nicole explain how they won Shape's first few customers and the difficulties that faced them along the way.
Going from Team Member to Team Manager
May 10, 2018
In this episode, we talked about what we learned from our experiences and how you can think about making the transition yourself.