It’s Monday morning.
You launched a new digital advertising campaign last Friday after numerous client phone calls, extensive research, and detailed campaign strategizing. You’re excited to see the results you’ve driven over the weekend.
But after you log in to Google AdWords, your jaw hits the floor.
Your client—who has a total advertising budget of $600 for the month—spent $3500 in the first three days.
How could this happen?
Almost every digital marketer has implemented a change at some point that decimated their performance and advertising budget in a matter of hours. Learn about three common (and costly) mistakes and how you can prevent them.