What is an Advertising Data Infrastructure (ADI)?
An Advertising Data Infrastructure is a singular hub for all your PPC data. But unlike data pipelines or API integrations, your agency doesn’t have to manage and maintain an ADI.
An ADI unifies all of a PPC agency’s cross-channel advertising data in one place, stores it indefinitely, and makes it accessible to anyone the agency wishes. Team members and tools alike can access the data, analyze it, transform it, and push it back into the ad platforms to make PPC campaign optimizations.
Agencies don’t need fully-staffed engineering teams to maintain complex ad platform API integrations or to purchase costly "do-it-all" PPC management tools that only truly fulfill half of their requirements. Using an ADI simplifies the process of building custom tools and technology for agencies by simplifying PPC data management.