Supermetrics for BigQuery vs. Shape ADI for BigQuery

supermetrics bigquery shape adi

Intro to Supermetrics

Supermetrics offers data connectors that help marketers pipe data from advertising and marketing platforms into Google Sheets, Data Studio, BigQuery, or Excel. They offer solutions for marketers at agencies, enterprises, SMBs, and ecommerce companies.

Intro to Supermetrics for BigQuery

Supermetrics for BigQuery is a very important product for the company. In August of 2020, Supermetrics raised €40M of VC funding. In the announcement on their blog, CEO Miakel Thuneberg, specifically called out their BigQuery product:

"We noticed that more and more of our customers were struggling with the ever-growing amount of data coming from an increasing number of sources. Workflows were becoming slow and tools were meeting their limits. We figured that adding a data warehouse into the mix would solve many problems for these teams. So we went on to develop our first data warehouse product, Supermetrics for BigQuery, to make it easy for marketing teams to set up their own marketing data warehouses."

We think he’s right. Adding a data warehouse into your tech stack can solve a lot of problems. On their site, Supermetrics for BigQuery is described as:

A no-code solution that lets you pull data from all your marketing platforms into BigQuery in minutes. Simply put, we take care of maintaining the connectors so you don't have to. If anything changes in a marketing platform’s API, you can trust that we’ll make the same change in our connector.

Intro to Shape

Shape is a PPC budget management software suite with powerful solutions to take control of PPC spend and performance. Our products are designed to help marketers never worry about budget pacing or over/underspending again.

Intro to Shape ADI for BigQuery

In the summer of 2020, we launched the Shape ADI. The ADI is a data management product suite made up of a two-way API and managed data warehouse with connectors to reporting tools used at agencies every day. One of these connectors is Shape ADI for BigQuery.

Our product generates and fuels your BigQuery data warehouse with PPC data. There is no maintenance required on your end. Everything is managed by Shape’s technology and team on the back end. Uncover business-changing insights by combining robust advertising data from Shape's cross-channel API with the speed and power of Google BigQuery.

Because Shape wants to be a partner and a provider, all ADI customers can receive built-in consulting services with our development team. We know building custom PPC solutions is tough and we want to help you scope out exactly what you need.

Supermetrics for BigQuery Pricing

Supermetrics offers a free 14 day trial on all their products. After the trial period, prices are listed as follows:

1 data source & 1 account: $190/month

1 data source & 5 accounts: $490/month

**If you need to add more data sources or accounts you'll need to contact Supermetrics to receive custom pricing.

Shape ADI Pricing

Shape ADI “Basic” - Free

  • No trial time restrictions - Receive free access to Shape ADI Basic forever
  • Unlimited monthly ad spend
  • Unlimited users, data sources, and accounts
  • 5 campaign warehouse views
  • up to 100 requests/day to Shape’s API
  • Access to all connectors

Shape ADI - “Starter” Tier - $449/month

  • No trial time restrictions - Receive free access to Shape ADI Basic forever
  • Unlimited monthly ad spend
  • Unlimited users, data sources, and accounts
  • Select access to more data warehouse views
  • 100+ Shape API requests/day permitted
  • Access to all connectors

Shape ADI - “Enterprise” Tier - Contact for Pricing

  • No trial time restrictions - Receive free access to Shape ADI Basic forever
  • Unlimited monthly ad spend
  • Unlimited users, data sources, and accounts
  • Unlimited access to 40+ warehouse views
  • Complete Shape API access
  • Access to all connectors

Onboarding Processes

We have created detailed guides on how to connect various ad network data sources with Google BigQuery using both products.

Clicks the links to see how to transfer ad network data using Supermetrics and Shape:

Google Ads to Big Query: Supermetrics (15 steps) vs. Shape ADI (8 steps)

Facebook Ads to Big Query: Supermetrics (18 steps) vs. Shape ADI (8 steps)

Microsoft Ads to BigQuery: Supermetrics (18 steps) vs. Shape ADI (8 steps)

LinkedIn Ads to BigQuery: Supermetrics (18 steps) vs. Shape ADI (8 steps)

Twitter Ads to BigQuery: Supermetrics (18 steps) vs. Shape ADI (8 steps)

Ad Network Connectors

Supermetrics’ large number of connectors is one of it’s major strengths. They have put a lot of effort into pulling down data with one-way connections to a wide variety of data sources including 24 advertising-specific connectors.

Shape is focused on providing robust, deep connections to data sources that represent the majority of PPC spend online. Those networks inlcude:

  • Google Ads
  • YouTube Ads
  • Google's Display and Video 360
  • Bing Ads
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads

The most notable difference between Supermetrics and Shape ( when it comes to connectors) is that Supermetrics also allows you to integrate with Google Analytics data through their software.

Maintenance

Both Supermetrics’ for BigQuery and Shape ADI for BigQuery are maintained data pipelines that update without the end customer having to take any action. As the ad network APIs change, your data pipelines will automatically adjust with both services.

Shape also maintains each of our customer's BigQuery data warehouses. This includes scaling warehouse infrastructure as our customers' data needs increase.

Ability to Push Edits Back to PPC Ad Networks

Supermetrics products are great for pulling data in from many different sources. Their data connectors are one way which means while data can flow to reports or BI tools, pushing that data back to ad platforms requires customers to complete additional engineering.

At Shape, our products allow users to pull data from and push data back to ad networks. We believe that every digital advertising team should be able to build their own custom tools and solutions to address their unique PPC needs. Push changes to bids, budgets, and statuses automatically based on custom rules and your unique best practices using Shape.

Are Professional Services like Consulting Included in Pricing?

Supermetrics charges additional fees in addition to their base pricing for access to their professional services team.

Shape's Enterprise ADI plan offers built-in consulting services as part of the pricing. Our engineering team can assist your team with needs such as project scoping and data requirements.

Start Building Solutions with Shape ADI for BigQuery

Fuel your PPC data analytics engine with Shape's ADI. Uncover business-changing insights when you combine robust advertising data from Shape's cross-channel API with the speed and power of Google BigQuery.

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