Automate Budget Pacing with AutoPilot Modes

Keep Your Ad Spend on Track without scripts or Excel.

PPC Budget Management Made Simple

Digital ad spend is volatile.

One day, you’ll spend twice your daily budget. The next, you’ll struggle to spend 10% of your target.

Wouldn’t you rather spend your time optimizing instead of explaining why--yet again--campaigns are paused due to budget limitations?

Automatically eliminate over-delivery and overspend with AutoPilot Modes so you can focus on conversions instead of budget conversations.

Tony Griego at G5 uses Shape to empower his agency

"AUTOPILOT IS MOST BENEFICIAL FOR MANAGING SPEND OVER NIGHTS AND WEEKENDS. IT ALLOWS ME TO SPEND WITHIN 1% OF A BUDGET, WHETHER I’M AT MY DESK OR NOT"

G5 - Senior Analyst, Tony Griego

Spend Ad Dollars on your Terms
with AutoPilot Modes

Strict Daily Budgets

With AutoPilot, your campaigns’ budget caps are firmly adhered to.

Status Automation

AutoPilot tracks your PPC spend and adjusts your campaign statuses’ to ensure you hit, but don’t exceed, your target spend.

3 Unique Modes

AutoPilot’s three modes let you control when and how Shape adjusts your campaigns.

AutoPilot Daily

Based on your budget target, Shape calculates an ideal daily spend. If you exceed that threshold, campaigns are automatically paused for the rest of the day and re-enabled the next.

  • Prevents overspending
  • Works across 6 ad platforms
  • No spreadsheets/scripts needed
  • Evenly paces spend throughout your budget cycle
  • Limits over-delivery of ads

AutoPilot Pause/Enable

Campaigns are automatically paused when campaign spend equals the budget target. Campaigns remain paused until the start of the next budget cycle or until the current budget target is increased.

  • Prevents overspending
  • Works across 6 ad platforms
  • No spreadsheets/scripts needed

AutoPilot Pause Only

Campaigns are automatically paused when campaign spend equals the budget target. Campaigns must be reactivated manually.

  • Prevents overspending
  • Works across 6 ad platforms
  • No spreadsheets/scripts needed

MANAGE ONE CLIENT FREE

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