Automate Budget Pacing with AutoPilot Modes

Keep Your Ad Spend on Track without scripts or Excel.

Form to impelement AutoPilot automated PPC overspend protection

PPC Budget Management Made Simple

Digital ad spend is volatile.

One day, you’ll spend twice your daily budget. The next, you’ll struggle to spend 10% of your target.

Wouldn’t you rather spend your time optimizing instead of explaining why--yet again--campaigns are paused due to budget limitations?

Automatically eliminate over-delivery and overspend with AutoPilot Modes so you can focus on conversions instead of budget conversations.

Max Massia at Next&Co uses Shape to empower his agency

"WITH SHAPE, WE SAY GOODBYE TO THE TEDIOUS MANUAL CHECKS AND WE GAIN AN INVALUABLE PEACE OF MIND BY LETTING THE SYSTEM ADJUST BUDGETS TOWARD ONE COMMON GOAL."

Next&Co - Head of Media, Max Massia

Spend Ad Dollars on your Terms
with AutoPilot Modes

Strict Daily Budgets

With AutoPilot, your campaigns’ budget caps are firmly adhered to.

Status Automation

AutoPilot tracks your PPC spend and adjusts your campaign statuses’ to ensure you hit, but don’t exceed, your target spend.

3 Unique Modes

AutoPilot’s three modes let you control when and how Shape adjusts your campaigns.

AutoPilot Daily

Based on your budget target, Shape calculates an ideal daily spend. If you exceed that threshold, campaigns are automatically paused for the rest of the day and re-enabled the next.

  • Prevents overspending
  • Works across 6 ad platforms
  • No spreadsheets/scripts needed
  • Evenly paces spend throughout your budget cycle
  • Limits over-delivery of ads
AutoPilot Daily pauses and enables campaigns based on ideal daily spend

AutoPilot Pause/Enable

Campaigns are automatically paused when campaign spend equals the budget target. Campaigns remain paused until the start of the next budget cycle or until the current budget target is increased.

  • Prevents overspending
  • Works across 6 ad platforms
  • No spreadsheets/scripts needed
AutoPilot Pause Enable pauses campaigns when overall budget target is achieved and enables them next cycle

AutoPilot Pause Only

Campaigns are automatically paused when campaign spend equals the budget target. Campaigns must be reactivated manually.

  • Prevents overspending
  • Works across 6 ad platforms
  • No spreadsheets/scripts needed
AutoPilot Pause Only pauses campaigns when target budget is hit

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