Intelligent PPC Budget Pacing

Combine your unique performance goals with Shape’s algorithms to keep your ad spend on pace.

Budget Pacer tool shows recommendations to adjust budgets to hit target spend goal

Hit your budget targets on time, every time.

Clients don’t want ads paused for long stretches of time. Budget Pacer helps you allocate spend more evenly across your budget cycle so you can focus on driving better results.

Historical performance data is run through Shape's pacing algorithms. Pacer then generates daily budget suggestions that help you hit your budget targets.

Mold the suggestions to match your spend goals using flexible settings. You can funnel spend to your highest performing campaigns, spread it evenly, or increase spend based on your current budget allocations.

Shape satellite Budget Pacer logo

Predict the Future

Adjusting campaign daily budgets is an important part of a PPC marketer’s job. But projecting the effects of those changes is difficult.

Make smarter pacing decisions with BudgetPacer. Better predict campaign performance by comparing results at your current pace versus Shape’s suggested pace.

Budget Pacer dashboard shows recommendations with estimated metric changes

Flexible Settings

No two clients are exactly alike. Choose the metrics that matter most to each client. Pacer automatically adjusts it’s recommendations to drive spend to campaigns that will help you hit your priority metrics.

Adjust Budget Pacer settings to achieve priority metric goals

Take Action

Edit the daily budget of any campaign directly from Budget Pacer.

Issue multiple changes across campaigns and ad networks with just one click.

Implement Budget Pacer settings individually or in bulk

MANAGE ONE CLIENT FREE

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