Shape’s Budgeting Platform is PPC software designed to help advertisers track and manage their campaign spends against set budget targets. The Budgeting Platform features intelligent automation tools and alerting to help advertisers easily track spend for hundreds of clients. The ADI is a powerful data engine that helps advertisers build their own PPC solutions. It combines a powerful multi-channel API, managed data warehouse, and reporting solution.

Shape helps you hit your budget targets by automating intelligent changes to your daily budgets and campaign statuses. Although you have the ability to edit keyword bids in our Budgeting Platform, Shape is not a bid management platform. Shape does not interfere with bidding rules you may be running; however, you cannot create bid rules or alter bidding strategies within our platform.

Shape allows anyone to create one free account that grants them access to both the platform and ADI. Our free tier allows you to manage cross-channel PPC spend for one client and up to 20 budgets with access to all features. Likewise, Shape will generate an ADI for anyone who links a single data source to Shape (regardless if you use the budgeting platform). You will receive access to 5 free campaign-level data views.

Generating multiple free Shape accounts for your clients is prohibited as outlined in Shape’s TOS. If your business is found to be in violation, Shape has the right to terminate your accounts.

Currently, Shape has integrations with Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Youtube Ads, Instagram Ads, and Display and Video 360. Any future integrations we release will be announced via our Product Updates.

Yes. Any video campaign can be tracked from within Shape. Currently the Google Ads API does not allow changes to Daily Budget or campaign statuses for video campaigns. Therefore, AutoPilot will not work for video campaigns.

Yes. We typically get support requests turned around in under 24 hours (often sooner). You can visit our Support Center which offers self-guided help documentation or email us directly at support@shape.io.

Yes. As we are handling sensitive, financial information, it is Shape’s utmost priority that data is secure. The precautions we take with your data are described in our Privacy Policy.

View details on how we protect your organization's data by reviewing our Privacy Policy.

Shape's month-to-month billing is handled through Stripe. Stripe accepts all major debit and credit cards in every country in 135+ currencies. When you upgrade from our free Budgeting Platform or ADI tier, you'll be directed through the process of adding your payment details in our Billing section. If you do not have a debit/credit card or would like to set up invoicing, please Contact Us and we'll help you out.

All refunds are reviewed on a case by case basis by our support team. Please Contact Us to talk through a potential refund.

Still Have Questions?

If you still have questions about how to use the platform, check out our Support Center for more information!

If you have any other questions we would love to hear them, Contact Us directly!