We are privileged to call some of the brightest minds in digital marketing our customers
To be perfectly honest with you, I was a major skeptic of Shape for months (and communicated that to them). Why would I pay for a software that does what I can do for "free"? After multiple attempts to utilize some sort of cobbled-together script (which would only have tracked Adwords) and much discussion with Jon of Shape, I decided to give the free demo a try. Coincidentally, I was on vacation at the time so did not have constant access to my accounts. Shape alerted me to 2 clients through email and I was able to go in and prevent a budget overage. After a couple more weeks, I realized I was going to Shape often to quick-glance at my client accounts for aggregate budget totals, this was especially a win since I have multiple logins for Bing Ads and it's quite annoying. I'm hooked.
We no longer worry about under or over spending which was a huge pain point with large accounts who constantly start and stop their campaigns. We can now always stay right on track. We easily have 25% more time to focus on optimizing accounts because of Shape. Highly Recommended.
PPC Analyst, G5
Shape has become an invaluable tool in my daily workflow of managing over 150 client budgets. Some of my favorite features include the "ideal" budget projection line, the colored indicators that allow me to visualize at a glance the amount spent to date, and the customizable alerting notification emails. The newest feature, AutoPilot, is quite possibly the most beneficial for managing spend over nights and weekends. It allows me to spend within 1% of a budget, whether I'm at my desk or not. Finally, the Shape team has been quick to respond to any questions and have been emphatic to design feature requests that complement our business needs.
Senior Digital Marketing Consultant, Reprise Media Belgium
"Focus on what matters."
Shape has definitely changed our “PPC” life, doing what no other tool is able to do. Budget monitoring can be really time consuming when you have several clients, with many accounts, for many projects. With Shape, you can have an overview of all your running budgets with colors that warn of over or underspending. You can easily deep dive into each campaign budget to see the ideal budget vs what you are currently spending so you can take action accordingly. Thanks to Shape we can really focus on what matters to have the best campaigns: optimizing, A/B testing, etc…
Shape has created a tool that I wanted even before I knew it existed. My team spends a lot of (unproductive) time tracking our PPC ad spend in spreadsheets for our client budgets every month. Shape takes this process and simplifies it which saves us time. But wait, it gets even better - with the introduction of their AutoPilot feature we get an extra safety net to prevent us from overspending in any given month. If you have clients who pass their ad spend hard costs through your company Shape is a no-brainer
PPC Analyst, G5
"Helps me not stress."
Shape helps me not stress about budgets when I leave my desk. I can walk out of the office on a Friday, snowboard all weekend, have some fun, and not once do I have to think about the nightmare that is overspending on my budgets. I come back on Monday and my budgets are exactly where they need to be.