Most Recent Product Updates

For the most comprehensive and up-to-date information about any of Shape's products search our Knowledge Base and Support Center.


Recent Updates:

Build PPC Auditing Tools with Shape ADI

September 22, 2020
Build a scalable PPC auditing tool with the Shape ADI for all of your ad accounts and clients using free reporting tools such as Google Data Studio.

Improvado Alternative for PPC: Shape ADI

September 17, 2020
The Shape ADI is a great Improvado alternative for PPC marketers.

Funnel Alternative for PPC: Shape ADI

September 12, 2020
The Shape ADI is a great Funnel alternative for PPC marketers.

Supermetrics for BigQuery vs. Shape ADI for BigQuery

September 9, 2020
Supermetrics for BigQuery and Shape ADI for BigQuery are both designed to make spinning up a marketing data warehouse easy.

Build Automated PPC Reporting with Shape ADI

September 3, 2020
Build an automated PPC reporting system that allows you to share campaign-level results to your stakeholders and/or clients for free.

Product Updates - August 2020 - New Currency Added

September 3, 2020
Shape.io feature releases and product updates for August 2020.

Product Updates - July 2020 - Improved ADI Reporting Workflows

August 6, 2020
Shape.io feature releases and product updates for July 2020.

Pros and Cons: DIY PPC Data Warehouse vs. Shape's Managed Warehouse

July 22, 2020
Compare the pros and cons of going the DIY PPC data warehouse route vs utilizing a managed PPC data warehouse solution.

Product Updates - June 2020 - Launching the Shape ADI and Platform Improvements

July 15, 2020
Shape.io feature releases and product updates for June 2020.

What is an Advertising Data Infrastructure (ADI)?

July 9, 2020
An Advertising Data Infrastructure (ADI) unifies all of a PPC agency’s cross-channel advertising data in one place, stores it indefinitely, and makes it accessible to anyone the agency grants access to.

Shape ADI: An Advertising Data Infrastructure for the Modern Digital Agency

July 7, 2020
With the ADI as a data management foundation, agencies can build reliable, custom solutions with fewer (or no) engineers in less time.

Product Updates - May 2020 - CruiseControl Out of Beta

June 15, 2020
Shape.io feature releases and product updates for May 2020.

Introducing CruiseControl: AI-Driven PPC Budget Optimization

May 10, 2020
CruiseControl automatically adjusts PPC campaign daily budgets to help your accounts hit their target budgets.

Product Updates - April 2020 - No New Public Releases

May 4, 2020
Shape.io feature releases and product updates for April 2020.

Product Updates - March 2020 - Google & Microsoft Shared Budgets Fully Supported Across Shape Products

April 3, 2020
Shape.io feature releases and product updates for March 2020.

Product Release Notes - February 2020 - Cruise Control Beta and Future Start Dates for New Budgets

March 2, 2020
Shape.io feature releases and product updates for February 2020.

Product Release Notes - January 2020 - Change End Dates on One Time Budgets and Upgraded Decision Grids

February 4, 2020
Shape.io feature releases and product updates for January 2020.

Product Release Notes - December 2019 - More Control Over Microsoft Ads Shared Budgets

January 7, 2020
Shape.io feature releases and product updates for December 2019.

Product Release Notes - November 2019 - No New Releases

December 9, 2019
Shape.io feature releases and product updates for November 2019.

Product Release Notes - October 2019 - New Metric for Decision Grid

November 1, 2019
Shape.io feature releases and product updates for October 2019.

Product Release Notes - September 2019 - Sunsetting Google Average Position

October 2, 2019
Shape.io feature releases and product updates for September 2019.

Product Release Notes - August 2019 - Facebook Campaign Budget Optimization Changes and More

September 2, 2019
Shape.io feature releases and product updates for August 2019.

Product Release Notes - July 2019 - New Metrics for Budget Booster and Decision Grid

August 6, 2019
Shape.io feature releases and product updates for July 2019.

Product Release Notes - June 2019 - Introducing the Untracked Campaigns App

July 3, 2019
Shape.io feature releases and product updates for June 2019.

Product Release Notes - May 2019 - Introducing Shape Change History

May 21, 2019
Shape.io feature releases and product updates for May 2019.

Product Release Notes - April 2019 - New SmartSync Feature

April 30, 2019
Shape.io feature releases and product updates for April 2019.

Product Release Notes - Q1 2019

March 27, 2019
Find all new Shape feature releases in the Product Release Notes.

Mad Fish Digital Automates 400 PPC Budgeting Hours

December 12, 2018
By partnering with Shape, Mad Fish Digital was able to simplify their PPC budgeting processes and reclaim 400 hours.

New Feature: Add a Team Member in Read-Only Mode

November 29, 2018
Do you want to share Shape with a coworker but worry that they might mistakenly push changes?

[VIDEO] Announcing AutoPilot Daily

October 4, 2018
AutoPilot Daily pauses or enables your advertising campaigns to ensure you hit your budget targets on time, everytime.

Take Control Over Your PPC Budget Pacing with AutoPilot Daily

October 2, 2018
AutoPilot is one of Shape’s most powerful automation tools and is designed to prevent advertisers from overspending their digital ad budgets.

Eliminate Overspent PPC Budgets with AutoPilot Pause Only Mode

October 2, 2018
AutoPilot is one of Shape’s most powerful automation tools and is designed to prevent advertisers from overspending their digital ad budgets.

New AutoPilot Modes Offer More Flexible PPC Budget Automation

October 2, 2018
AutoPilot is one of Shape’s most powerful automation tools and is designed to help marketers accurately spend PPC budgets.

[Training Guide] Shape PPC Budget Management Platform

July 30, 2018
We cover our platform from top to bottom with detailed walkthroughs, examples, and more. Deep dive into every nook of the platform or jump directly to information on a specific tool.

Avoid PPC Spend Disasters with Budget Pacing

June 28, 2018
Budget pacing is the process of tracking and optimizing elements of your digital advertising campaigns in order to control the rate at which the campaigns spend.

The New Budget Pacer: Reimagining PPC Management at Scale

April 25, 2018
Budget Pacer has been completely redesigned from the ground up to prepare it for a long and successful future in our app gallery.

G5 Scales PPC Budget Management Using Shape [Case Study]

March 20, 2018
The team currently manages $1.8 million in monthly ad spend on a mix of search, social, display, and video advertising campaigns.

B2Linked Eliminates 70% of LinkedIn Ads Budgeting Workload Using Shape [Case Study]

March 8, 2018
As a pioneer in the LinkedIn Ads space and the largest LinkedIn Advertising agency in the world, B2Linked has faced challenges scaling.

More of our thoughts about PPC management software:

PPC Management Software for Agencies [2020 Guide]

Why we believe The 'Best PPC Management Software' Doesn't Exist