Start for free. Upgrade as you scale.

Platform
View Pricing
ADI

One Client Free

$0 per month
  • One Client
  • Unlimited Users
  • 20 Budgets
  • All Features
  • Standard Support

UNLIMITED

Monthly Ad Spend

A better way to manage PPC budgets.

Utilize Shape’s suite of solutions on your most challenging client account at no cost.

Get Started

Basic Access Free

$0 per month
  • 5 campaign warehouse views
  • Shape API access (100 requests/day)
  • Unlimited users, data sources, and accounts
  • Full list of connectors

UNLIMITED

Monthly Ad Spend

One-Stop PPC Data Infrastructure

Control all of your campaign-level data via our managed data warehouse and API at no cost.

Get Started

Premium Pricing

Pro

$499 per month
  • Unlimited Clients
  • Unlimited Users
  • 300 Budgets
  • All Features
  • Premium Onboarding & Support

Up To $250,000

Monthly Ad Spend

Enterprise

  • Unlimited Clients
  • Unlimited Users
  • Unlimited Budgets
  • All Features
  • Premium Onboarding & Support

UNLIMITED

Monthly Ad Spend

Starter ADI

$499 per month
  • Select access to data warehouse views
  • Shape API access
  • Unlimited users, data sources, and accounts
  • Full list of connectors

UNLIMITED

Monthly Ad Spend

Enterprise ADI

  • Unlimited access to 40+ warehouse views
  • Shape API access
  • Unlimited users, data sources, and accounts
  • Full list of connectors
  • Partner-level development services

UNLIMITED

Monthly Ad Spend

Garrett Mehrguth uses Shape at his agency, Directive

"Highly Recommended."

We no longer worry about under or over spending which was a huge pain point with large accounts who constantly start and stop their campaigns. We can now always stay right on track.
Read full testimonial.

Garrett Mehrguth - Directive
Kirk at Zato Marketing uses Shape to manage his clients

"I'm Hooked."

I began using Shape last year, and really value it as an alert system. It allows me to monitor AdWords and Bing Ads budgets for a client in one place (other benefits to it as well!) which is hugely valuable to me.
Read full testimonial.

Kirk Williams - ZATO
Push Group uses Shape to warehouse their PPC data

"Super responsive with our requests"

As a large agency, we needed a stable data warehouse solution that would allow us to build our tech platform on top of quickly. The solution has allowed us to focus on user experience to provide the most value for our customers. The team has been super responsive with our requests for different datasets which have given us a license to be more creative knowing they can support us on our journey of building the advertising death star platform.
Read full testimonial.

Ricky Solanki - Push Group
Acuto uses Shape to manage their PPC data

"The core our managed data warehouse offering for a reason"

We use Shape to build advanced cross-channel optimisation, reporting, and analytics solutions for PPC teams in innovative agencies and it is at the core our managed data warehouse offering for a reason. Shape covers the main ad networks our clients are interested in so we’ve been able to reduce time spent on building custom solutions for agencies while also reducing maintenance costs.
Read full testimonial.

Niklas Bargstedt - Acuto

The Shape Promise

Forever Free

Our free tiers are not limited-time trials. Use our free plans indefinitely with no expiration dates.

Always Unlocked

We never lock features away based on pricing tier. Whether you’re on the enterprise or free plan, you have complete access to Shape's full toolset.

Instantly Accessible

No mandatory demo required. No complicated tours needed. The platform is accessible immeadiately and onboarding is software-guided.

Software with First-Class Service

Digital marketing can be stressful and complicated. We're here to help. Customers can submit questions or issues 24/7 on our platform or to [email protected] whenever help is needed. Shape has also implemented a proactive support program. Our team monitors your accounts and alerts you to possible issues that need your immediate attention. Finally, our enterprise services team is hands-on with helping you strategize and build integrations, reports, and solutions. All this—plus our detailed customer knowledge base and support documentation—means you'll never be far from a helping hand.

In-App Support

Help Center & Knowledge Base

Enterprise Development Services

FAQ

  • Full access to Shape’s suite of budgeting and automation tools
  • Unlimited Clients, Data Sources, & Ad Accounts
  • Unlimited Users
  • Shape’s App Gallery
  • Access to Shape’s Advertising Data Infrastructure (ADI) and five free data views

Shape allows anyone to create one free account. Our free tier allows you to manage cross-channel PPC spend for one client and up to 20 budgets and includes access to all of Shape’s intelligent reporting and automation features. There are no limits on ad accounts or users. Upgrade at any time to manage unlimited clients.

Yes. Shape analyzes the total spend you manage on Shape’s Budgeting Platform each month. If spend increases or decreases causing you to fall into a different tier, your pricing will automatically adjust.

To determine an appropriate pricing tier, we calculate the cumulative spend of all unique campaigns tracked in Budgets on the Shape platform. Since not all budgets are monthly budgets, we utilize the following formula to calculate your monthly spend total: (Budget Amount/Days in the Billing Cycle) * (Days in the Month) = Monthly Spend. Campaigns in accounts linked to Shape that are not tracked in Budgets do not factor into monthly spend.

  • Immediate access to a managed data warehouse
  • Two-way PPC API access
  • Choice of 40+ Data Views in BigQuery
  • Standard Integrations with Google Data Studio, Google Sheets, and many BI Tools
  • NOT INCLUDED: Pro/Enterprise access to Shape’s PPC Budgeting Platform

Shape offers a free data warehouse for anyone who links at least one data source to the platform. API access is available upon request but may be subject to request limits under the free plan. Upgrade at any time to access our full set of ADI data views and two-way API functionality.

Enterprise ADI pricing automatically scales with your organization based on the number of data views needed and the total monthly spend of campaigns in your data warehouse. If changes in total monthly spend necessitate a pricing tier adjustment, we will notify you before changes are made. Please contact us for more information on Enterprise ADI pricing.

ADI pricing is determined based on the number of data views your organization requires and the total monthly ad spend associated with those data sources. Since not all budgets are monthly budgets, we utilize the following formula to calculate your monthly spend total: (Budget Amount/Days in the Billing Cycle) * (Days in the Month) = Monthly Spend.

Shape calculates your cumulative monthly spend in US dollars for the most recent month to determine the appropriate pricing tier. We then calculate the appropriate tier fee in your currency using the most recent exchange rate at the end of the calendar month.