Before Shape, Mad Fish Digital utilized Google Apps Scripts and Google Sheets to track ad spend for their 20+ digital advertising clients. The team spent hours updating spend and performance reports for campaigns across Google, Bing, Facebook, Twitter, and LinkedIn. Based on the results, team members would then manually optimize campaigns, adjust daily budgets, or change campaign statuses. This process was time consuming and cost prohibitive.
Believing that they could automate these tasks, the team turned to Shape.
Now, rather than spending time pulling spend reports across multiple channels, Mad Fish Digital team members simply log in to Shape's ppc automation software. Spend and performance metrics from multiple advertising platforms and client accounts are presented in an intuitive, easily-scannable dashboard.
The team creates different "Budgets" to track each of their clients' campaign initiatives. Color-coded spend bars allow the team to quickly visualize how budgets are pacing toward their targets. Team members can monitor and compare spend across multiple platforms and geographic locations, adjust daily budgets, and change campaign statuses all in one place.
"It's a no-brainer. By migrating to Shape, we’ve added hours back each month that we use to develop stronger strategies. We pour that time back into our clients’ accounts."
- Brian Penner, Team Lead