- New on the blog, "PPC Monitoring Tool Options" (that have nothing to do with spying on your competition)
- Read more product updates
- Listen to episodes of our podcast Shape the Conversation
- Learn more about our PPC management software
- Why we believe The 'Best PPC Management Software' Doesn't Exist
- PPC Management Software for Agencies [2022 Guide]
Product Release Notes - July 2019 - New Metrics for Budget Booster and Decision Grid
This month our team was focused on adding new metrics into existing tools.
To help you better understand the impact of the changes Budget Booster is recommending, we’ve added additional metrics to the app.
Budget Booster now includes the maximum impressions, clicks, and conversions Shape estimates your campaigns can achieve at their maximum spends.
For customers, login and check out the new and improved Booster for yourself.
Decision Grid also saw some improvements in July.
We added ROAS and Conversion Value as available columns.
To view these metrics at the client-, budget-, or campaign-level, first navigate to one of those three tabs on the decision grid. Once there, click on the gear icon and click on the columns you'd like to display on the decision grid.