Improvado Alternative for PPC: Shape ADI

improvado alternative ppc

Intro to Improvado

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) tools, and data visualization systems, without needing help from developers.

Image Source: Improvado "How it Works" Page

Improvado is middleware that collects your marketing data and transports it to your data warehouse, BI tool, or spreadsheet of choice.

Improvado Pricing

Improvovado does not list any pricing on their website. But, after you receive a demo from someone on their team you do get a one month free trial.

Shape ADI Pricing

The Shape ADI pricing includes all data warehousing costs including storage, management, scaling, and transfer costs. With Improvado, you are responsible for setting up, maintaining and paying for additional storage fees tied to your data warehouse.

Shape ADI “Basic” - Free

  • No trial time restrictions - Receive free access to Shape ADI Basic forever
  • Unlimited monthly ad spend
  • Unlimited users, data sources, and accounts
  • 5 campaign warehouse views
  • Up to 100 requests/day to Shape’s API
  • Access to all connectors

Shape ADI - “Starter” Tier - $449/month

  • No trial time restrictions - Receive free access to Shape ADI Basic forever
  • Unlimited monthly ad spend
  • Unlimited users, data sources, and accounts
  • Select access to more data warehouse views
  • 100+ Shape API requests/day permitted
  • Access to all connectors

Shape ADI - “Enterprise” Tier - Contact for Pricing

  • No trial time restrictions - Receive free access to Shape ADI Basic forever
  • Unlimited monthly ad spend
  • Unlimited users, data sources, and accounts
  • Unlimited access to 40+ warehouse views
  • Complete Shape API access
  • Access to all connectors

Ad Network Connectors

Improvado connects with an incredible 180+ of marketing and sales data sources.

Shape is focused on data sources that represent the majority of PPC spend online. Those networks include:

  • Google Ads
  • YouTube Ads
  • Google's Display and Video 360
  • Bing Ads
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads

Maintenance

Improvado and Shape are both fully automated and maintained PPC data pipelines. This means if an ad network makes a change to their API, both systems will be adjusted without your team having to make any changes to how data is collected.

Shape also fully maintains the PPC data warehouse that comes as a part of the ADI offering.

Ability to Push Edits Back to PPC Ad Networks

Improvado is great at pulling data in from many different sources and sending it to your destination of choice. This is great for reporting and dashboarding solutions.

But at Shape, our products allow users to pull data from and push data back to ad networks. Push changes to bids, budgets, and statuses automatically based on custom rules and your unique best practices using Shape.

Being able to push edits back to campaigns from an automated system allows agencies to automate tasks beyond just reporting and create true competitive advantages for their agency.

Are Professional Services like Consulting Included in Pricing?

Improvado does not offer any specialized consulting services beyond their standard product support.

Beginning with Shape's Starter ADI plan ($499/month), we offer built-in consulting services as part of the pricing. Our engineering team can assist your team with needs such as project scoping and data requirements. Leverage our years of domain expertise to build your perfect PPC technology solution!

Get Started Building Solutions with the Shape ADI

Fuel your PPC data analytics engine with Shape's ADI. Uncover business-changing insights when you combine robust advertising data from Shape's cross-channel API with the speed and power of full maintained marketing data warehouse.

Get Started or Schedule a Call