You’ve worked hard to build up your client base and getting paid for your services has been relatively simple so far. Your clients enter their credit card information in the platforms to cover media cost, and you charge them a fee for your services. But as you’ve scaled business, you’ve noticed it’s getting tougher to bill the right fee (especially if your clients’ services or budgets fluctuate) and manage billing notifications for your clients.
Once an agency reaches a certain client and spend threshold, utilizing the advertising platforms’ “consolidated billing” can help alleviate billing and invoicing headaches. Instead of managing billing and payments for each individual client on each of the advertising platforms, agencies receive a single consolidated invoice (with account-by-account spend breakdowns).
So how does budgeting software help? Now that you have a single consolidated invoice, you need to transfer each account’s accumulated spend into your invoicing tool. You could do this by hand, but an API integration or a CSV/Excel export is going to be much more accurate, fast, and scalable.
While you could build out API integrations with each platform, some agency budgeting software platforms have their own consolidated APIs. You can integrate a single API with your billing software and to automatically pull spend by advertising platform, network, channel, and more for each of your clients for your invoicing periods.
Almost all agency budgeting software platforms will offer CSV/Excel exports as well. However, you’ll want to ensure that the platform allows you to export the specific data that your billing system needs.