PPC Marketing Blog

We have a background in digital marketing with a focus on PPC advertising. We built Shape to solve problems we saw firsthand growing teams and developing workflows at digital marketing agencies.


PPC Management Software for Agencies [2019 Guide]

The 'Best PPC Management Software' Doesn't Exist

Google Ads Budget: The Definitive Guide for Agencies

Solutions for managing PPC budget pacing at scale for clients.

PPC Monitoring Tool Options (that have nothing to do with spying on your competition)

PPC monitoring, reporting and management tools to help you automate tasks or detect anomalies in your data before something goes wrong.

The Secret to an Effective Chatbot Marketing Strategy

Chatbots have found a promising niche in digital marketing. Increasingly, marketers have found that the killer app for chatbots is conversion rate optimization.

It's Okay to Disagree with a PPC Client

Don't make the mistake of living by the motto the customer is always right as a PPCer.

Nail or Fail Your Next PPC Budget Recommendation Using These 12 Techniques

Over eight years as an account manager, I pitched hundreds of budget recommendations to various levels of success. During that time, I discovered which strategies turned reticent clients into top spenders and which techniques scared clients away.

Still the Best Analogy for Google's Business Model I've Ever Heard

Still the best simplification of why Google and parent company Alphabet do what they do.

Google Advertiser Community: Mine This Staggering Large Community for Content Marketing Ideas

The Google Advertiser Community provides a forum for digital marketers to post questions, articles, and more regarding Google’s advertising and advertising-adjacent products.

Grow Your Digital Advertising Agency Faster with Budget Management Software

Agency budgeting software can eliminate wasted hours, allowing teams to manage more clients, improve profitability, and ultimately grow business.

4 Skills to Cultivate as a Digital Marketer that Prepare you to Manage a Team

Team management positions don’t open up frequently. But if the opportunity presents itself, becoming a people manager or department head can be a feasible next step for a motivated digital advertiser….even the ones who don’t think they have “management potential.”

How Will Virtual Reality (VR) Affect Digital Advertising?

Here are some ways I think VR will change the day-to-day for digital advertisers over the coming years.

How to Avoid Digital Advertising Budgeting Disasters

Learn about three common (and costly) mistakes and how you can prevent them.

Pros & Cons of Common PPC Budget Management Solutions

We outline the pros and cons of each to help you choose the right option for your organization.

Overcoming Client Objections to Increasing PPC Budgets

Whether you manage pay-per-click advertising campaigns with fixed or flexible budgets, at some point you will likely deliver a PPC budget recommendation suggesting the client increase their digital ad spend.